Inside a new PI firm- Episode 48

Welcome to the Circle of Trust podcast with your host, law firm CMO Keith Dyer, brought to you by Lex Grow, the leader

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Hello everyone and welcome to the Circle of Trust podcast. I’m excited to welcome

to the show Mike Strike, personal injury lawyer, personal injury attorney uh in

Houston, Texas. Uh Mike, welcome to the show. Yes, sir. I appreciate it. And I appreciate being number one for 2026.

That’s great. That’s right. It’s gonna be number one at something, right? There you go. I’ll take what I can get.

Same here. Um, so yeah, I know I saw that you went to undergrad at Texas at

Austin, UT. I did. Yes. I just saw that their football program

was uh was ranked number one for value, like the most valuable football program

in the country. You know, I try to give all I can and you look in my closet, you’ll see all the the merchandise I’ve got. So, I

probably helped help them out a little bit there. Yeah, you got a lot of fans there for sure. It’s a fun town. I’ve been there.

I was there not long ago uh and had a good time. I enjoy Austin. Yeah, Austin’s great. It is. It’s fun. It’s such a cool city,

too, the way it’s sort of laid out and some of the older buildings. Anyway, and then you went to Houston for law school.

Yeah, I went to Yeah, I went to UVH. Uh want I grew up kind of in the Houston area and uh couldn’t get into UT for law

school. I knew I wanted to practice in Houston and so came down to UFH and you know, it was a great decision. Uh is a

great law school. Oh yeah, for sure. I know a lot of people that have been there and it it’s got such a sort of a

niche with that oil and gas kind of um angle. At least it used to. I don’t know if it still does, but

yeah, a lot of great oil and gas lawyers and uh you know, maritime program, too. We I’d started off doing maritime work

when I got out of law school, so it was a good kind of foray into that area. I noticed that was a specialty in your

in your bio. tell us a little bit about well first of all tell us how you got into becoming a lawyer and and then how

maybe some of the specialties that you’re into and why. Yeah, sure. I uh you know I went to

college kind of doing what a lot of lawyers do. I thought I wanted to be a doctor. Uh first year of uh college,

didn’t go doctor route and uh I had a really good friend of mine who is a

really successful lawyer now and he suggested I take a class in the government school taught by a professor

who taught like law students do and I really enjoyed it and so uh decided to become a lawyer. Had no idea what

lawyers did. Uh came to UFH and I tried out a lot of different things. I’ve been an in-house lawyer. I’ve been a partner

at a big firm. I’ve been a personal injury lawyer. Uh, so I’ve done kind of a lot of stuff. Uh, but I got into

maritime law because Deep Water Horizon happened in April 2010 and uh, and my

firm at the time represented Deep Water Horizon uh, Trans Ocean on the Deep Water Horizon case and so kind of got

into maritime law and it’s very interesting. It’s a niche especially for the southeast. A lot of maritime lawyers

uh, dealing with the offshore oil and gas industry, the tug and toeboat industry moving petrochemicals around the Gulf Coast. Uh, so it’s a really

interesting niche area of law that you get to meet a lot of fascinating people and kind of work on interesting cases.

So I kind of got into that right out of law school and it’s been something I’ve kind of progressed with ever since.

So these are maritime accidents like if a boat explodes or

that kind of stuff happens like even in the casual world casual boating world all the time. I’m a boater so I I keep

track of that kind of thing. So is that what you’re is that what you mean? Exactly. I mean, you got a lot of, you know, we obviously, uh, from the Great

Lakes all the way down to Houston, you’ve got a lot of rivers. You got a lot of tug and toeboats moving stuff around rivers, uh, around the Gulf

Coast. You’ve got the inter coastal waterway. They’re pushing barges all over the place, prochemicals, grain,

chemicals, that type of stuff. Uh, and then a lot of what we do here is offshore oil and gas industry. I mean,

you’ve got a lot of offshore installations 50, 100, 200 miles out in the Gulf of Mexico. And so guys are

working out there uh drilling for oil and gas and you’ve got boats and helicopters servicing them. And so it’s

a dangerous job and there’s the elements they’re subjected to a lot of heavy work, big equipment involved. Uh and so

the companies have gotten better, but uh you know still plenty of room for things to go wrong. And so that’s a lot of what

we do is these Jones seammen who help uh drill for oil and gas offshore. Yeah, it makes sense. And I’ve been in

the construction world uh my in a past life where I built towers and uh we

ended up working with a lot of people from the Texas area and from Louisiana because they were right ofway folks. Um

and so anyway, I’m I’m familiar with the industry kind of, but I I can only imagine that there is a so much of that

that goes on down there all the way from Louisiana, even Alabama, all that area. Absolutely. A lot of our guys who work,

you know, they work, they live in Florida, they live in Alabama, Mississippi, and they’ll fly in out of

Louisiana or Houston to get to the rigs offshore. They’ll take crew boats in between offshore. Um, and so, you know,

there’s a lot of that going on, especially as we expand our ports here in Houston and Corpus Christie. A lot of dredge work where guys are dredging out

uh the channels to make them deeper deeper for bigger boats to come in. So, there’s a lot of maritime work out there

um all the time. I got you. Well, let’s shift gears a little bit. Let me ask you a couple of

personal questions. Are you married? Do you have children? I am. I’m married to my wife. Uh she’s a UT cheerleader. Her name is Lauren.

She’s a dentist now. And uh we own a dental office in our home in our town that we live in. And I’ve got two girls,

Heidi and Sloan. They’re six and eight. Uh and so I’m out I’m a man outnumbered

in my home, but uh you know, I wouldn’t have it any other way. Yeah, it sounds like a busy household.

Do you feel like you are able to to strike up a decent work life balance and

got any suggestions on how uh PI lawyers are busy people? I deal with them every day. How do you how do you carve out the

right amount of time for your family and just make it deliberate? Yeah, I think it’s you know I think it’s

tough especially for lawyers especially for young lawyers. uh you know it’s they call it a practice of law for a reason

and that you’re always kind of learning and so uh I think uh you know I worked

my wife calls me a workaholic so I am a workaholic and uh it takes a long time to kind of know what you’re doing so now

as I’ve kind of got my own practice now uh I I do carve out time I coach my daughter’s basketball game on Mondays

and it’s just a non-negotiable that I leave Monday at 4:30 to make sure I go uh do basketball practice and uh you

know I’ve got a home office set up so on the weekends if I work I kind try to work at home. So, it is tough. I mean,

you know, if you really want to, uh, you know, really want to succeed, it takes a lot of time and I’m very invested in all

my clients cases. And so, uh, it’s hard to balance that sometimes. But you, I

think the biggest thing is you just I heard people kind of the guy who started Netflix, he had a, uh, a night where

Tuesday nights that was his non-negotiable. He left at five o’clock every day on a Tuesday and he had a time set for it. think it’s important to set

a day or a time that’s just a non-negotiable for family because otherwise the deadlines and the marketing and everything else can just

take over if you don’t just set non-negotiables in 4:30 that’s not that it’s still the

end [laughter] yourself a little bit of grace there you know that’s I’m a I started working

I started working as a young associate I worked for one guy who got in at 7 am and I worked for another guy that left at 7 pm and so I was there from 7:00 to

700 that was just kind of became my routine Uh, and so, you know, I probably worked

too much. My wife would agree on that. Well, I saw you had some really nice settlements in the past. So, you have to

work hard to get those. I know I know a bit about that as well. So, absolutely. Yeah, for sure.

So, tell us about how you ended up uh now you you decided to start your own firm and what was that pro process like?

Yeah, it was tough. I mean, uh, you know, I became a personal injury lawyer. I was a defense lawyer for uh a decade.

I was a partner at a big firm uh equity partner kind of in the office 12 hours a day.

Yeah, that’s right. You know, I kind of had made equity partnership. This is what law school teaches you is the the

the golden ring to try to get is become an equity partner at a big firm. And uh you

know, I was sitting there on a Saturday and and doing my billable hours for the month and sending my bills to my clients

and I said, I can’t do this every month the next 30 years of my life. Uh so I had a case where with a my former boss

at his firm and we got to know each other really well and after I got that case done he said why don’t you come work with me and so I became I left the

partnership uh became a plaintiff’s lawyer. A lot of my friends thought I was crazy. Uh, and uh, did worked at

that firm for four years with my partner Matt Greenberg and we tried a bunch of cases together and just worked on big

catastrophic personal injury cases for four years. And uh, you know, it was one of those things where when you meet

somebody that you can trust. I mean building a partnership obviously you have to trust somebody but uh when

you’re a lawyer or a doctor or any profession if you can have a partner that you can delegate work to or ask

them to do something and just trust it’s going to get done it’s going to get done right and you enjoy working with the person uh it it kind of coaleses

naturally into kind of the idea of if you want to do something who am I going to do it with and so um Matt and I just

worked really well together over four years and we similar ages our wives are similar ages is we have kids that are

similar. Uh and so we decided to uh you know think about uh building a firm

together and uh you know it’s a scary thing to think about building a law firm on your own and especially in the

marketing budgets of today and the competitiveness of today. Um and you know Matt always had this quote from

Lauren Michaels the guy who built SNL and he said and Laur and Lauren Michaels said he’d have people come to him and

ask him you know how do you know it’s time to leave? how do you know when it’s the right time to leave? And what Lauren would always tell him is says, “Look,

you um while you’re at some place, you build a bridge uh to what you want next.

And then when the bridge is built or ready, you just walk across it.” Uh and

so that’s kind of what we did. We’d felt that over four years, we kind of built a bridge of experience and knowledge and,

you know, the money that we thought we needed to be able to do it. And uh we said, you know, we’re getting close to 40. And so we kind of looked at

ourselves and said, “Is this bridge built?” and uh we said yeah it is so let’s let’s try it and you know it’s a

scary thought but at least the legal marketing and legal hiring in Houston is such that I said what’s the big the

biggest risk if it doesn’t work out is I’ll just go find another job and so once we kind of had that comfort of we

built this bridge to go do it let’s walk across it and the worst case scenario is we just find somewhere else to work uh

and so we took the leap three months ago and we’re three months in right now

yeah you know I think a lot of People think that, and this this may not be the case for you, but a lot of people think that being married and having kids is

like a detriment to uh being an entrepre entrepreneur, at least the risk takingaking and all of that stuff. But

what I found out from a lot of my friends, especially guys that are lawyers that are that are entrepreneurs,

is that that wife working helps. Like it just gives you that confidence that you’ve got, you know, there’s going to

be something coming in, you know. Yeah. No, I think that’s totally right. Yeah. It doesn’t make it any uh easier

or anything like that. Just mentally, I think even you’re like, “Okay, I’m not going to you,” like you said a second

ago, the worst case scenario is you go find another job. Right. Right. Exactly. And I think it helps a lot.

Right. For a lot of things. I mean, yeah. It’s helpful financially, but you know, when you got a wife and kids, it

it must does make it scary because you gota, you know, you got mouths to feed, but it kind of gives you some drive to

say, “I got some mouths to feed.” But I mean besides that, even more important than that is, you know, my wife and

Matt’s wife have been so supportive and uh, you know, they’ve been our biggest cheerleaders. So obviously we, you know,

help each other out as far as things, but when you can come home and you have somebody when you have a tough day that is behind you and encouraging you and is

really built into your dream with you, it is really helpful. So um, so

she’s literally your cheerleader. Yeah. Exactly. Exactly. So, you know, that is definitely a really helpful

thing is is is you’ve got some more responsibility when you have that, but you also have a little bit more uh of

encouragement to keep you going. So, I think it’s really great. Yeah. Then, did she go to dental school at University of Houston?

She there’s Yeah. So, there’s a UT uh Houston uh dental branch. So, she went down to Houston. So, that’s where we met

in uh we both went to UT undergrad, but we didn’t really meet until we both got to uh to professional school.

That’s cool. Yeah. I didn’t know I I I didn’t know that that’s where the dental school was for UT, but that or at least

they got a vision of it, you said now. Yeah, for sure. Makes sense. Yeah. So then what what

year did you actually start the firm? We started in 2025. So November 2025 is

when we both uh when we both started. My my partner started a little bit earlier. He left our old firm in October. I

stayed an extra month into November. And so we both started basically November 1st, 2025. So very young so far.

Congratulations, man. That’s awesome. Yeah, thank you. Yeah, that’s really cool. So, you’re just you’re literally just getting

going, man. We are putting out fires every single day between, you know, trying to figure out moving banks, moving bank

money, trying to get advertising done, trying to get cases set up, trying to get, you know, all the moving parts,

trying to get an office. We’re in a wei work right now, you know, trying to get an office. So it really is uh you know

much more admin and development than practicing law every day but uh still

trying to balance those two. So it’s been an interesting ride. So tell tell me what you think your your

top two or three biggest challenges are right now. You’re two months in. You’ve

where are you with things? Yeah, I think the biggest the biggest challenge is uh you know I think the

biggest challenge has been just figuring out the admin side. I mean, you know, Matt and I had both been

practicing lawyers for more than a decade. And, you know, from day to day for the last 10 years for both of us has

been, you know, primarily working on cases, getting the facts, doing that kind of stuff. But now, uh, you know,

half the day is is spent with figuring out the banks, figuring out, uh, you know, getting websites registered, uh,

figuring out marketing, trying to bring in cases, uh, you know, figuring out a lease, you know, figuring out the phone.

So, it’s it’s a lot of that stuff that we’re going into every single day where that just eats up. You know, you’re

trying to practice law, but you’re trying to eat up some of your time getting just the the groundwork figured out. Yeah. You’re in the logistics phase

where you’re trying to just put everything in place. And that’s so that is hard. That makes it difficult to do

the other things because you still got your case load and everything that you need to work on, right? that the most important hire I would

tell you from my experience is going to be that um you know that that firm

operations manager. Yeah. Right. Now where you are. Yeah. No, that’s I think that’s totally

right. We we did hire a legal assistant that had from our old firm that had worked with Matt for years and years

beforehand. And so um you know our pitch to her was we said you know Valentina we

want you to start as a legal assistant now but you’re employee number one and uh you know our goal for you is to help

you learn everything about the firm and you know whatever outside resources we

can give to you to kind of help you develop things. You know us very well we can trust you implicitly to help her

grow the place. And so, uh, you know, she’s been getting us on the right track as far helping us get our cases figured

out, but helping us get the administrative stuff done. And so, our goal to is to try to help grow her into

somebody that can, you know, be the COO of the firm one day. Uh, and and so she’s been, uh, really fantastic and

willing to learn and, uh, you know, we’re going to pour resources into her so she can really, uh, you help us grow.

I can give you some good uh, resources for some helping her with some of that.

Yeah, that’d be fantastic. We love it. I’ll tell you some of the coaching programs we’ve been through. So, what I

I ended up taking lots of different coaching programs because I got involved with a firm several years ago and our

whole goal was to grow his firm from a certain level of revenue to another level, right? And so, um, we we just

sought out all the different kinds of mentors and coaches and and so we kind

of just jumped in and hired a few of them and went to all the different conferences and so there’s plenty out

there that can help her. Yeah. If you think that she’s the right person, it sounds like you do to invest

in that. Um, we’ll talk more about it though and but I think that that that’s great and it’s it’s it’s you know, you

got guts, man. Takes a lot of guts to go out and do what you’re doing right now. It does. Wife or don’t have a wife, [laughter]

don’t have kids. It takes a lot of guts and so you should be commended for that. Now,

you know, the the fun part is get is only beginning, right? The grow Absolutely. Yeah. And so, uh, the cool thing is,

man, is that you’ve got some really good cases behind you, like what you your settlements and things like that. So,

you’ve got some fodder, right, to go out there and and get some uh

attention, I think. Yeah. Know, I mean, we were lucky. I mean, like, I’ll give credit to my to our former firm that they have really

great cases. They get a lot of cases and that’s kind of part of the the build your bridge thing. I mean, it uh

thankfully when we go out and we market other lawyers uh on the cases that we either can handle, have handled, can

help other lawyers handle, we say, “Look, uh you know, we’ve been there, we’ve done that, we have successful results.” Uh, so that is part of it. I

mean, I think it is for someone just going out straight out on their own with nothing in the back, you know, straight out of law school or or switching

practices completely to go to personal injury. I see a lot of people doing it. Um, and it is difficult. I think it’s

difficult for them to transfer to that and never having handled personal injury, never having handled some of the bigger stuff. Um, you know, it that’s a

difficult jump to make. Um, but yeah, for us, we were lucky that we have kind of that bridge of experience and results

that when we go talk to lawyers, you know, for a Jones Act case or a trucking case, we can say, “We have a $16 million

Jones Act settlement. We have a $37.5 million trucking death verdict. You know, we’ve done we’ve been there and

here’s how we can either, you know, take refer cases to us or here’s how we can help other lawyers.” That’s one thing we

like to do is uh, you know, other lawyers who want to learn to try certain

cases or handle certain cases. we’ve uh partnered up with them and said, “Look, we’ll we’ll come in. We’ll kind of JV a

case with you. We’ll teach you everything we know. We’ll share everything we have.” And so that way they or their associate then going

forward can handle the cases. Um so that’s what we like to do. I mean, you know, we’re almost we’re a little older, so we like mentoring. So that’s an

efficient and kind of double value ad we’ve added to some firms is being say saying, “Bring us in and we’ll teach

your associates how to handle these cases.” So that way in the future you don’t have to refer them out anymore. That’s kind of cool. That’s a neat

angle. I like that. Yeah. Yeah. So, in your and we, you know, this is ultimately a podcast typically about

just the business of personal injury law or whatever law firm, but or other practice areas, but for personal injury,

um, the marketing always has to come up, right? Oh, yeah. For sure. It doesn’t come up as much, but for

personal injury, that’s like an that’s a top two or three thing to think about. 100%.

tell us about what your what your challenges are with marketing right now and maybe what you’ve learned in just

the the short amount of time that you’ve kind of made the switch over to being a new law firm.

Yeah, sure. I mean, challenges is money. I mean, you know, uh Houston,

Vermont, understanding one of the top two or three probably most competitive personal injury marketing places in the

country. So, I will verify that it’s like LA, Houston, Atlanta.

Yeah. Uh, I mean, you know, I know what I I have an estimate, I guess, of what my former firm spent on paperclick

marketing a month. I have an estimate of what the top players spend on paperclick marketing a month, and it’s probably seven figures, at least in Houston. Uh,

and uh, and so we don’t have that, right? And so, the challenge for us has been where to put your money uh, that is

going to get you some type of return uh, on trying to market and what channels is that going to be. you know, we’ve had

people try to sell us paper click and that kind of stuff. And uh you know, for us it to me that’s like uh you know,

couple thousand bucks a month. What’s that going to do compared to the guy spending a million $2 million a month? It’s not to me it’s not going to do very

much. So we’ve kind of uh we want to build our SEO. We’re going to just kind of build a good website. I think we’ve

got a good website. Uh but also we’ve thought of uh kind of alternative ideas. Uh, one thing that we use a lot um, in

our website in marketing is how how can we get stuff for cheap uh, as hard as we can get our name out there for cheap.

And so one thing we’ve built in our website is a venue map. Uh, when plaintiffs try to find where best to

sue. Texas has 254 counties. And so you want to decide what county is better than the other county to sue in. Uh, all

the resources that I’ve used to see available were made by defense lawyers for defense lawyers and were kind of

outdated. So what we did is we looked at every county uh all 254 counties and we

kind of ranked them as far as plaintiffs favorability and uh then put some

demographic information on there about county size, county uh who they voted

for last election. Uh little write up of what we kind of think the county is like for people who may not know. And so that

way if you’re a plaintiff and you want to go look at uh you know Montgomery County versus Dallas County, you go on

our website, you can click to both counties. You’ll get a little write up. You’ll get a favorability score and you can see you know Dallas is a nine and

Montgomery County is a two. Well, that helps you make your decision between filing in Montgomery County versus Dallas County. So, uh it’s a venue map

at our website gsinjuryfirm.com. Uh so that’s one thing we use a lot. And then honestly, LinkedIn is something

that I had never really given much thought to probably for the last decade. I just thought it was a place where um

you go put your job announcements when you when you made a new job or got a new job. Uh but it really is a really

thriving community and I’ve gotten uh two or three cases just in the last

three months just from LinkedIn connections. uh whether one guy said he

went to LinkedIn and searched best personal injury lawyer in Houston and somehow he found me and then another guy

uh his mom got in a crash. He’s a lawyer up in Nebraska and he said, “Hey, I just have seen your LinkedIn content over the

last couple months and my mom just got in a crash down in Portoanis and uh would you be interested in helping her

out?” And I said, “Absolutely.” And so uh you know those things it takes time in the morning. I I spend 10 minutes a

morning trying to go through LinkedIn and just keep up at it. Um, but I’ve met a lot of people, gotten a lot of advice

and gotten cases from just doing that. And so those are things for people like us who don’t have the million dollars a buck, million dollars a month to spend

advertising that can can get you some visibility and get you some referrals. And so we’re trying to do those types of

things, think outside the box to to uh to meet people and get our name out there without having to spend uh, you

know, that much money a month. Yeah. So I think that there’s a misconception not it’s it’s it’s easily

understood why it would be a misconception that you can’t compete on paper click if you don’t have millions.

It’s a misconception that you can’t compete in the marketplace because people are spending so much. You just

have to develop your own strategy and you’re working on that. You’ve already got some ideas that you’re you’re

working on. But you know, you’ve sometimes and I’ve worked in Houston specifically, so I know the market very

well. And when you’re attacking a big city like that, oftent times what you

want to find is your your niche, both casewise, and you’ve already got that right.

Also, your geography and then you can start competing around those. Meaning

when I say geography, instead of trying to compete with all of Houston, you find an area that you want that you know you

would get good cases from. Like oftentimes people think that it’s uh you

know you want to be in areas where people are more latigious, but those people don’t necessarily always have the

right policy amounts, right? That you whatever. And of course, at the end of the day, you’re looking to help people

that are injured. though you don’t necessarily care where they’re coming from, but uh focusing your marketing in

a geographic area as opposed to trying to cover a massive area can have way more benefits than people understand.

That’s great. Yeah. [clears throat] So, that’s just a couple things to think about. And then

what you’re going to come up with too as time goes on and you already know this because you’ve been in the industry is

your cash flow and like how you handle like you’re going to start getting cases because you’re buying them in the marketplace

with marketing and then they’ve got to execute in a amount of time right to make sure that

you’re either covering whatever payments or whatever you have and make sure you’re getting everybody paid all that stuff. So, that’ll be another thing and

I can give you some other more uh advice on this uh privately. But, um yeah,

those are some of the things that you’ll you’ll you’ll come up with. I think you you’ve got all the pieces necessary

uh recipe-wise to make the right uh you know, right to make the right meal, meaning you you make very for a very

successful firm that you can sell one day, right? Yeah. Well, oh man, that I’ll tell you that’s uh that’s a whole another thing

that gives me anxiety is the private equity coming into personal injury law firms. uh we got a kind of unsolicited

call from a private equity firm uh that I think thought was we are much bigger than we were or much more established

than we were uh and had a long call with them about private equity plans in law firms uh personal injury space and it’s

going to be uh an a wild ride I think in the next 5 to 10 years to see what they’re going to do uh in that space and

how it’s going to affect the personal injury landscape. Yeah, I think that is going to be interesting. It’ll be interesting to see

if legislation gets put forth about it maybe nationally um or you know state by state. I don’t

know. I think that there’s a lot of danger in it. Um I think yeah I think you know my wife is

a dentist I said and there’s my wife’s a dentist and she there’s a lot of these dental service

organizations and uh you know there’s some good and some bad about them but I’ve heard just anecdotal stories about

the dentists and how the dentists fare after the the their offices get sold to these private equity firms and the

patient care gets different and the the margins get different and how many patients you have to see every day gets

different and the types of treatment you have to do gets different. uh and so it makes me nervous for uh for the

litigation aspect the the legal space and that how is the quality of the client uh interactions and client care

going to be because that’s one thing for us is that we really pride ourselves when you hire our firm you know every client gets our phone number I mean I

talk to clients a lot every day and that you know a lot of PL plane lawyers don’t do that but I think the one thing that

sets up sets us apart is that we really appreciate the client interaction and when you move to some of these DSO

models uh where you got some accountant or finance guy trying to run the numbers uh

on these businesses now going forward. Uh how does that client uh care get

affected? Is going to be a sad thing if it proliferates a lot. It doesn’t seem like to me that it would

be a good thing for the person that’s injured. For sure. No. Right. I agree. Yeah.

all the things that it means for us. you know, if people can’t get the quality uh representation that they need uh

fighting against these other giant corporations and insurance companies, then it’s it’s a sad day and it’s not

not it should not be it should not take place in my opinion, right? You know, I I agree and and

that’s you know, what I hear in these talks, well, you know, going public on the New York Stock Exchange or, you

know, public offerings for these law firm [snorts] DSOs or MSOs, whatever we’re going to

call them. I just think, well, you know, our whole our whole background has always been the little guy fighting, you

know, trying to fight the big fight against these big corporations. And I said, well, you’re just going to become this big corporation just like the the

people we’ve always been fighting all these years. So, um, so I don’t know. So, you know, we’re the little guy. We’re going to keep punching it out as

long as we can. Uh, but that’s why I appreciate things like this to learn about, you know, the marketing aspect, the running aspect, and I love listening

to these types of podcasts and hear other lawyers talk about how they’re, you know, dealing with these challenges. And uh you know I think one thing that’s

great about the personal injury space is coming from the defense side is personal injury lawyers typically are really

great at sharing information with each other to even though even though we all technically compete for individual

clients uh you know they’re really good at sharing information with each other and that’s one thing that we are big on is we’ll share anything all of our ideas

all of our forms all of our information because um you know I think it’s a rising tide lifts all boats and in some

respects now we’re going to be competing against you know private equity firms in our own space. Uh, and so, uh, you know,

we’re going to be the little guy. Keep punching it out. That’s our plan. Yeah. Well, I think you got a great, like I said, I think you got all the

ingredients to make what you want. And, uh, I think you’re you’ve got a a bright future, man. I appreciate you being on

our show today. Thank you so much. Yeah, thank you. I appreciate it. And I appreciate listening to more of your episodes and kind of learning, uh, the

marketing aspect of it and the business aspect of it because that’s one thing I need more information about. So, I

really appreciate you inviting me on. Yeah, Craig. Well, maybe we’ll have you on again in in a year and see where you

are with everything. That’d be Yeah. Hopefully super successful. Exactly. Up and to the right. [laughter]

Yeah. Yeah. There you go. Exactly. All right, man. Thank you so much. We’ll talk. Thank you so much.

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